The Music Industry as we know it is on it’s death bed and while there are myriad contributing factors there are only two at the heart of it: greed, and disrespect.
The Music Industry has been disrespecting the artists to whom it owes it’s existence for years, while painting a picture to audiences that it makes them rich. It doesn’t, I assure you. The few who do get rich do so in spite of the record labels. I think they started really disrespecting the consumers when they switched from cassette to CD. Cassettes, you see, were finicky little things with metal and felt and reels of tape sandwiched together between two plastic sides, so they weren’t the cheapest things in the world to produce, but then we came out with CDs which consisted of one laminated platter of aluminum and plastic, no assembly required really. And yes, I’m oversimplifying a little, but not much. The disrespect came when they decided to seriously jack the price up for the same album on CD instead of cassette. The argument, at the time, was that the new factories and smaller sales volume of a new media was forcing them to jack the price, and that once the volume of CDs increased the discounts from the mass production would make their way back to the consumers. It never did. We knew it was bullshit from the get-go. Now they’re putting stickers on CDs saying that you don’t own the music you just bought, you’re just licensing it. Of course, they’re not willing to give you a new copy of the music you licensed if your old one breaks either. Totally, effing disrespectful.
CD prices are as bullshit now as they were when they came out and artists still are just as financially screwed now as they were before. Then the hackers stepped in and gave consumers a way to get the music they wanted for the non-outrageous price of $0. And the music industry decided we were all thieves. They weren’t entirely wrong, but it’s like Robin Hood, we were only thieves because The Man was screwing us. If the man had of stopped being so damn greedy piracy wouldn’t have become the norm. iTunes is doing as well as it is because it has prices people think are reasonable. [Side note: many artists don’t see a penny of digital sales like iTunes because the contracts pre-date digital sales.]
Today I bought an HD-DVD at Best Buy, and since I had been window-shopping HD TVs (yes, i have an HD player but not an HD TV. Don’t ask.) I didn’t quite realize just how whack a price I had paid for the movie: $29.99. Thirty freaking dollars for the movie. That’s $10 higher than the average price for a DVD. Yes, I’m getting more resolution but the process required to get it too me is almost identical to that of getting me a DVD, and thus not even remotely worth paying an extra $10 a movie. Charging people more money for doing essentially the same amount of work, just because you can, is disrespectful. Putting this bullshit end-to-end encryption on HDMI signals is disrespectful because it treats your consumers like thieves, and it’s futile because, as has been proven time and time again, the hackers will circumvent any attempt they make almost instantly.
Before I switched to
Netflix I would ask myself the following question before buying a DVD, “Will I watch this enough times that it would be cheaper to buy it than rent it?” At roughly $4.00 a rental that meant I had to be willing to watch the movie at least 5 times, but rental prices are falling now, and movie prices are rising again. How many times do I have to be willing to watch my newly purchased movie to
amortize it’s cost?
So please, movie company executives, don’t make the same mistake that the music execs did. Don’t be greedy as we switch to HD media. Charge us a reasonable price, and don’t treat us like thieves. I think that people generally want to do the right thing. We want to pay for the media we consume. We just don’t want to pay a prices that is out of line with the amount of value we get from it. We aren’t you. We’re working folk who don’t have 6 or 7 digit salaries, so the difference between a $20 move and a $30 dollar movie is non-trivial.
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