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    <title>weblog.masukomi.org - quote</title>
    <subtitle>Autistic, ADHD, Geek. The weblog of Kay Rhodes (masukomi).</subtitle>
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    <updated>2012-10-01T00:00:00+00:00</updated>
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        <title>Don&#39;t talk about what your product is</title>
        <published>2012-10-01T00:00:00+00:00</published>
        <updated>2012-10-01T00:00:00+00:00</updated>
        
        <author>
          <name>Kay Rhodes</name>
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&lt;p&gt;It’s really important, &lt;strong&gt;not&lt;/strong&gt; to talk about what your product is.&lt;/p&gt;
&lt;p&gt;Nobody Cares.&lt;/p&gt;
&lt;p&gt;Talk about what the customer feels, wants, dreams of, etcetera.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;That’s&lt;/strong&gt; what they care about.&lt;/p&gt;
&lt;p&gt;– &lt;a rel=&quot;external&quot; href=&quot;http://http://unicornfree.com/&quot;&gt;Amy Hoy&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Speaking on the &lt;a rel=&quot;external&quot; href=&quot;http://rubyrogues.com/072-rr-entrepreneurship-with-amy-hoy/&quot;&gt;Ruby Rogues Podcast #72&lt;/a&gt;&lt;/p&gt;
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