In 1981 Robert Cox came up with a slogan for Ford; “Quality is Job 1”. It has always stuck with me. In the software industry there are few slogans could be further from the truth. C-level’s and other customer facing types frequently proclaim the “quality” of their products, but they aren’t the ones making the product. They’re frequently not even the ones using the product. In software there are two viable ways to release quality software.